The most important elements of your success in establishing a top home based business through eBay,is clearly understanding how eBay users find the things they want to buy on eBay. “Buyers simply use the search bar to type in general terms..!” Therefore,keywords like Zhu zhu pets,hamsters,adventure ball,skateboard,electric toys,battery operated,become key to being seen on eBay.
Just to use an example of a sale I just loaded into eBay. or keywords for business books sold on eBay . . top home based businesses,online businesses,earn on line,creating eBay cash flow No matter what type of eBay buyer they are,no matter where they come from,they all use the same eBay tool to find auction ads. Rarely do buyers begin by using the “Advanced tools” to search” or begin browsing the more specific results. As a matter of fact,the ebay advanced search check boxes are not even an option on the front page of eBay,you actually have to check “Advanced Search” to even have the more specific options. This just confirms the importance of your title keywords in creating your ebay listings. Some do browse categories but most do general searches to locate various auctions and sales. This means that most searches are ONLY CHECKING YOUR TITLE,not the words you used in the description area of your listing!
Just knowing this will put you ahead of 70% of the sellers on eBay. It really doesn’t even matter if the title makes sense as you read it. You cannot afford to give up character spaces in the title bar for the sake of a smooth sounding title. Now that you understand the importance of your title or keywords,here’s a prioritized list for picking the right titles or keywords for each of your ads:These rules are solid,but may not apply to every ad you run. You have a maximum of 55 characters allowed for your title and you should try to use as many of strongest keywords in this limited space.
1. Obvious keywords that are specific to the product you’re selling and make sure that they are spelled correctly.
2. Try to include common misspellings of the obvious keywords. (According to Google 33% of all searches are misspelled) …REMEMBER THAT? One Third! Don’t Forget it.
3. One or Two general eBay specific keywords such as “nr”,“n/r”,“no reserve”,“free shipping”,or “lot”. These are keywords that a lot of pro buyers search for.
4. Other general keywords like “new”,“free”,“pc”,“usb”,“dvd”,“wholesale”,or “supplies”. Only use ones that are relevant to the product you’re selling,but these types of keywords are very powerful.
Now,create a folder on the desktop labeled eBay,then inside create a new folder labeled after your product you are selling,then inside that folder you will save the following notepad document.
Simply open notepad,take these rules and create a list on a in note pad each time you’re about to list an ad. The list will be way too big to fit into the title.
Once your list is done,start playing with the keywords on the list using the prioritized structure until title words fit into the 55 character title bar. If you have more than one of the item to sell and intend to list multiple copies of your ad,be certain to take the time to create variations of key word titles for each ad!!! If you don’t,and you just use the same title for each ad;you’re missing an opportunity to split test for searches. Multiple versions of the same ad with different titles for each can really increase your traffic.
You can also use various gallery tools to display all of your items in each listing,which will really give you double exposure. I will talk to you more about some of these tools in future articles at http://www.earnandlearncafe.com there are some great ways to make sure that you increase exposure for items not commonly searched for on eBay or in your category.
Now let me end with this. While you are doing this,have fun. eBay marketing can be extremely profitable and fun. There are many resources that can be very helpful in learning how to market on eBay. Ebay Cash Now
Rick L Dove
doveteampromotions@gmail.com
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